Variety of food, beverage applications and research highlighted at IFT 10

ARLINGTON, Va., July 12, 2010 — The U.S. Ingredients program of the U.S. Dairy Export Council^® (USDEC) is focusing on helping food and beverage manufacturers discover new ways to use dairy ingredients in a wide range of product applications at IFT 10, booth 4223

As part of a global ingredient focus, the U.S. Ingredients program now operates under USDEC. The program continues to focus on the U.S. market, and the booth will be referenced under both Dairy Management Inc.™ (DMI) and USDEC.

Recent research will be available to demonstrate how U.S. dairy ingredients can contribute to improved taste, functionality and nutritional benefits that meet consumer demands. Included are the latest findings from the Innovation Center for U.S. Dairy, which highlights new consumer research and marketing potential for dairy in the emerging snack category. Valuable information on innovation resources and skilled researchers will be available to share ways dairy ingredients can help solve many of today’s formulation challenges. Prototypes that incorporate value-added dairy ingredients available at the booth include:

• Honey lavender “soothie” — this warm, creamy, milk-based smoothie is an excellent source of protein and calcium, and aligns with consumer interest in functional foods and beverages.
• Breakfast bites — a portable and delicious protein-packed, lower-sodium breakfast for people on the go.
• Cheesy dip for veggies — an all-natural, layered cheese dip with the taste of pizza that entices kids and adults alike to eat their vegetables.
• Protein chiller — this novel frozen snack has protein and calcium for a refreshing, nutritious and tasty treat.
• Coconut cream tartlet — a portion-controlled creamy indulgence that evokes nostalgic memories of grandma’s cream pie.

Dairy-related presentations, short course
A pre-annual meeting short course Friday, July 16, titled “Ingredient applications for product innovation and consumer health,” will address the important role of dairy proteins in weight management and will be presented by Matthew Pikosky, Ph.D., RD, FACN, vice president of partnerships for DMI.
A few other dairy-related presentations at IFT include:

• “Development of protein-fortified fluid milk based recovery beverages,” presented by Amy Lammert, Allison Hui, Sean Vink and Philip Tong from California Polytechnic State University, San Luis Obispo, Calif (Monday, July 19)
• “Probiotics: Insights and health applications”, moderated by Chris Cifelli, Ph.D. from the National Dairy Council^®, Rosemont, Ill., and Mary E. Sanders from Dairy and Food Culture Technologies in Centennial, Colo. (Monday, July 19)
• “The Power of Dairy Protein,” presented by the Innovation Center for U.S. Dairy (Monday, July 19)

For more information about the resources provided by the U.S. Ingredients program at USDEC, or to learn the latest information on dairy-related research and information, visit www.InnovateWithDairy.com.

Photo: Several on-trend prototypes highlighting the use of value-added dairy ingredients will be featured at the U.S. Dairy Export Council U.S. Ingredients program Booth 4223. To access a high-resolution version of the above image, please follow this URL:
ftp://ftp.bader-rutter.com/CheeseDip.jpg

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ABOUT MERGER OF FORMER DMI INGREDIENTS PROGRAM WITH USDEC:
The dairy ingredients program for the U.S. market has formally transitioned from Dairy Management Inc. (DMI) to the U.S. Dairy Export Council (USDEC) to support a global ingredients marketing platform. This formal merger permits a more integrated industry role in supporting dairy ingredient sales to the global marketplace. DMI, the nonprofit domestic and international planning and management organization responsible for increasing sales of and demand for U.S.-produced dairy products and ingredients on behalf of America's dairy producers, continues to manage the U.S. Dairy Export Council, American Dairy Association^® the National Dairy Council^®. IFT 10 attendees will be able to locate the U.S. Ingredients program booth using both USDEC and DMI names.

ABOUT USDEC:
The U.S. Dairy Export Council (USDEC) is a non-profit independent membership organization that represents the global trade interests of U.S. dairy producers, proprietary processors and cooperatives, ingredient suppliers and export traders. Its mission is to enhance U.S. global competitiveness and assist the U.S. industry to increase its global dairy ingredient sales and exports of U.S. dairy products. USDEC accomplishes this through programs in market development that build global demand for U.S. dairy products, resolve market access barriers and advance industry trade policy goals. USDEC is supported by staff across the United States, Mexico and in South America, Asia, the Middle East and Europe.