Dairy Management Inc.TM (DMI) is working with industry leaders and innovators to develop successful new milk and milk-based products that consumers truly want.
As part of a value-added milk initiative launched in early 2006, DMI is providing market and nutrition research insights as well as product research and applications assistance to industry partners. The goal is to drive dairy sales by filling unmet consumer demand through development of products consumers want, when and where they want them.
DMI recently fielded a large-scale consumer segmentation study to determine the greatest opportunities for milk. The study found that when consumers want a beverage, they are open to a value-added milk product 62% of the time. The greatest opportunities for milk lie in products that address consumers’ need for replenishment, as well as their focus on health, their desire for comfort/indulgence, and their need for a meal replacement.
Download and view a special DMI/Dairy Foods magazine Tools for Innovation supplement on this research in:
In the next phase of the value-added milk initiative, these consumer insights will be confirmed and quantified through further research, analysis, concept development and testing. DMI expects its industry partners will test and launch new value-added milk products in 2007 and beyond.
In the meantime, dairy, food and beverage manufacturers may explore this Web site for resources and information on how to innovate with dairy products and ingredients. Useful starting points are: