DMI boosts demand for dairy

Dairy Management Inc.™ (DMI) is the domestic and international planning and management organization that builds demand for dairy products on behalf of America’s 80,000-plus dairy farmers. DMI and international, national, state and regional organizations manage the American Dairy Association®, the National Dairy Council® and the U.S. Dairy Export Council®.

DMI works with state and regional organizations to ensure the future success of dairy by building demand through integrated marketing, promotion, advertising, public relations, nutrition education and research programs.

A certain portion of U.S. dairy farmers’ milk sales is directed into a fund to support these activities—thus, the descriptor as a “checkoff program.” The dairy farmer directors of the National Dairy Board and the United Dairy Industry Association formed DMI in 1995 to bring more effectiveness and efficiency to the national dairy checkoff program.

For an overview of DMI programs, visit www.dairyinfo.com.